Ci Research – specialists in telephone market research
Ci Research is an established and experienced full service agency that offers a flexible, intelligent and tailored approach to market research and research consultancy. We have over 20 years experience of working for clients across the private and public sectors and are specialists in conducting telephone market research, both in the UK and internationally.
Our in-house CATI (computer aided telephone interview) enabled telephone unit is staffed by experienced interviewers who have worked in the industry for many years. Using state of the art Confirmit Software, our telephone unit arranges and completes 2,500+ interviews every month.
Ci Research is committed to ensuring clients receive the highest levels of service which is underpinned by our commitment to quality. We are full members of the Market Research Society and are ISO 20252 accredited – the quality standard for the market research industry.
We are experts in conducting telephone research in the following areas:
- Customer awareness and understanding
- Customer perception, satisfaction and retention
- Customer experience and journeys
- Advertising and brand tracking
- Campaign development and testing
- Product / proposition development and testing
- Web-usability research
- Customer segmentation and mapping
- Impact assessments and evaluations
- Social research
Telephone surveys can be the ideal methodology for organisations looking for businesses-to-business and customer / service user insight, as well as those seeking to gain feedback from hard-to-reach groups. By adopting a telephone based methodology, your organisation can:
- Set specific quotas for completions (by geography, size of organisation, type of respondent, etc)
- Obtain a representative sample of client / customer views which is statistically robust
- Connect with hard-to-reach customers or clients
- Consult with individuals in specific roles or with specific responsibilities
- Ask a variety of closed and open ended questions to obtain the depth of insight you require
Our telephone survey clients in the public sector include central government departments, Sector Skills Councils, Business Links and Local Authorities. Private sector clients range from multinational companies, such as RSA and Santander, to SMEs looking to further understand their customer base.
As a full service research agency we have strong in-house capability in all other traditional means of capturing quantitative and qualitative insight, including online-surveys, postal surveys, focus groups, depth interviews, street interviews and mystery shopping. We can also offer clients more innovative research solutions and bespoke hybrid techniques – these include insight films, ethnography, online focus groups and online communities. Therefore, if you want to combine a telephone survey with another research approach Ci Research is the agency to select!
The following pages of this website provide further detail on
who we are, what we do and
who we do it for.
For more detailed information about Ci Research please visit our main corporate website by clicking on the link to the right.